Grow your business
Inbound marketing is a strategy used by businesses to build brand awareness and attract customers to the business. It is about helping customers locate the business. The strategy focuses on promoting business visibility. This is unlike outbound marketing which is the...
Marketing has changed significantly over the last decade. While your business may have once gotten sales through brochures or TV commercials, these are now obsolete in a digital world of video advertising, the internet, and social media. Just three years ago, people...
Unlike traditional forms of marketing, inbound marketing focuses on creating content that is intended to attract customers to the business and its products. This is just the contrary to bringing the product to the customer and hoping that they will make a purchase. It...
Marketers use segmentation to improve customer engagement with the business. It allows them to send personalized emails to the right audience and to find out more about their target niche. Here, we take a look at the different ways you can segment your audience on...
One of the great benefits that small businesses have in the modern digital world is they don’t have to worry about how large or small they are. A number of tools make it easy to place your business in front of thousands if not millions of potential prospects without...
Even the most prominent companies and businesses feel the importance of having the right website to reach the right customers. 70- 80% of customers get to the website first before going to the business. Putting more thought and effort into designing an attractive...
Content helps you communicate and interact with your audience. By providing engagement with your prospects, content helps build trust and credibility. The creation and distribution of valuable, relevant, and consistent content attracts and retains your audience....
According to a recent survey, most web users access the internet through mobile devices, instead of using computers. By 2025, 72% of users will access the internet through mobile phones only. Given this reality, companies that want to increase their online reach need...
A good website is the most significant business card that any company can present online, especially in a global market characterized by a growing increase in purchasing decisions (and purchases themselves) to be made on the Internet. Here are some ways in which web...
If you want to reduce the bounce rate on your website, then you have to boost customer experience on your site. The high bounce rates are simply proofs that visitors and customers aren’t comfortable with the experience they are getting. So it doesn’t matter if what...
Business Consultant